Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
-

Londoners Know How to Dress for Rain Better Than Anyone—These 9 Raincoats Are Chosen by Our Editors
They're so good, you'll forget they're waterproof.
By Ava Gilchrist
-

Florals for Spring Are Genuinely Groundbreaking This Season—5 Fresh Trends To Know in 2026
In bloom.
By Ava Gilchrist
-

Spring Is Officially Upon Us—7 Trainer Trends Set to Define the Season
Buh-bye, boots!
By Ava Gilchrist
-

I’ve Already Transitioned My Jeans from Winter to Spring—6 Chic Trends I'm Relying On
Easy updates.
By Ava Gilchrist
-

The Coolest People in Los Angeles, London and Paris Are Already Wearing These 6 Spring Denim Trends
Courtesy of fashion's finest.
By Ava Gilchrist
-

Call It Anti-Bride, But a Short Dress Is the Chicest Wedding Fashion Trend of 2026
Short and sweet.
By Ava Gilchrist
-

Classic Trenches Are Elegant, But the Chicest Girls in London Are Ditching Them for This Rich-Looking Alternative
It looks—and feels—so expensive.
By Ava Gilchrist
-

CBK's Wedding Dress Changed Bridal Fashion Forever—Here's How It Was Re-Created for Love Story
It's her most iconic look.
By Ava Gilchrist
-

London Cool Girls Are Ditching Jeans and Trainers for This Far Chicer Combo Whilst in Paris
J'adore.
By Ava Gilchrist
-

Paris, London and New York’s Finest All Know These 6 Jacket Trends Will Takeover This Spring
Lighter layers.
By Ava Gilchrist
-

9 Minimalist Outfits That Are Guaranteed to Earn You Compliments This Spring
Copy and paste.
By Emily Dawes
-

No Doubt, These Iconic Gucci Bags Will Always Be the Height of Chic
Carried by royals, aristocrats and A-listers.
By Emily Dawes
-

I Spent Hours Searching for the Perfect Spring Trench Coat—Out of Thousands, These Styles Stood Out
It'll never let you down.
By Hannah Almassi
-

According to Sienna, These 7 Trends Define Boho Style in 2026
Has boho ever been chicer?
By Ava Gilchrist
-

Suddenly, Every Chic Dresser Is Pairing Their Spring Outfits With This Unexpected Shoe Trend
Made for walkin'...
By Ava Gilchrist