Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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Forget Trainers—Stovepipe Jeans Look Best When Worn With This, This and This
Fail-safe formulas.
By Ava Gilchrist
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If You’re Going to Wear Leggings and Trainers in 2026, Wear Them Like This If You Want to Look Chic
Moving in style.
By Ava Gilchrist
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No, Not Stovepipes—The Elegant Trouser Trend Taking Over Wardrobes in London, Paris and NYC
It's giving Tom Ford for Gucci.
By Ava Gilchrist
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Sarah Pidgeon’s Spring 2026 Wardrobe Is So CBK-Coded—Every Piece I’m Stealing From Her
A star is born.
By Ava Gilchrist
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I Think Black Is Boring—Stylish Londoners Are Wearing These 7 Chic Shades Instead
Colourful alternatives.
By Ava Gilchrist
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Hear Me Out: The Chicest Way to Wear White Jeans This Spring Is With These "Ugly" Shoes
No, not the Chanel boots.
By Ava Gilchrist
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Jennifer Aniston Is Still Dressing for the Airport Like It's the '90s—3 Controversial Shoe Trends She Relies On
She got off the plane in style.
By Ava Gilchrist
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Not Leggings, Not Loafers—7 Outfits That Prove Celebrities Do Airport Dressing Best
Euro summer awaits.
By Ava Gilchrist
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Pause the Trainers—Chic Londoners Wear This Spring Shoe Trend With This Jeans Colour When in Paris
When in Paris, do as the Parisiennes do.
By Ava Gilchrist
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Spotted in New York: Off-Duty Supermodels Wearing These French-Girl Jeans With Boots for Spring
So nonchalant.
By Ava Gilchrist
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I’ve Been Reporting on Trends for Nearly a Decade—5 Styles That Look "Dated" This Spring
Over and out.
By Ava Gilchrist
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Sorry, Jeans and Trainers—L.A.'s Most Stylish Are Wearing This Flat-Shoe Trend With Leggings Instead
Gwyneth Paltrow-approved.
By Ava Gilchrist
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All the Iconic Fashion References You Might’ve Missed on the 2026 Oscars Red Carpet
I think I've seen this film before...
By Ava Gilchrist
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At the 2026 Oscars, Bridal Whites Dominated the Red Carpet
Heavenly.
By Ava Gilchrist
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This Timeless Over-50s Jeans Outfit Has Even Our Gen Z Editors Talking
Endlessly stylish.
By Ava Gilchrist