If You Want to Look Sophisticated, Polished and Rich, These Are the 10 Luxury Brands to Have on Your Mood Board

At Who What Wear UK, we're proud to consider ourselves shopping experts, and with several decades' worth of experience in styling, trend forecasting and reviewing on our team, we know a thing or two about what makes a good buy truly worth the money. Whether we're uncovering hidden gems on the high street or picking out the next big thing on the runways, we believe that whatever you purchase should work hard for your wardrobe, and so often, when asked for pointers on what to buy at the start of the year that will still be relevant 12 months later, I turn to luxury retailers.

These days, you don't have to spend a fortune to look like you have, but I often find that the big names in premium dressing are reluctant to follow micro trends and invest heavily in quality, so you can always be happy in the knowledge that what you're buying will stay in your rotation for years to come.

Given that we all want to feel more confident and polished in our clothes, my outfit goals for 2026 are all about styling that says "elegant", "effortless" and "expensive". Armed with runway reports, lookbooks and a fully stocked Pinterest board and Saved folder, I began to assemble what is shaping up to be the holy grail of luxury shopping. In short, the tried-and-tested names in fashion that crop up time and again when searching for pieces to build a perfectly balanced—and not to mention luxe—wardrobe.

So, if, like me, you want to refresh your look for 2026 and are keen to shop smarter and not harder, you've come to the right place. This is the definitive list of anti-trend, über-luxe brands that tell everyone that you're in the know. You can thank me later.

1. Róhe

Style Notes: Dutch brand Róhe champions local artists, meaningful collaborations and handmade pieces to create its timeless collections. With an ethos that aims to "transcend seasons, with each piece seamlessly complementing the existing collection", its conscious take on design is all about long-lasting investment pieces for the modern woman. Expect thick, luxurious Italian fabrics and a high-end yet grounded approach to everyday wear.

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2. House of Dagmar

Style Notes: Scandi super-brand House of Dagmar leans into minimalist femininity with ease. Produced by carefully selected manufacturers and crafted from long-lasting, high-quality materials, it was founded by three sisters in homage to their late grandmother, who was a tailor, and as such, the brand is an expert in flattering cuts, romantic drapery and mix-and-match separates.

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3. Lisa Yang

Style Notes: Before you pack away your knitwear until next autumn, take a look at Lisa Yang's year-round cashmere offering. The Stockholm-based label draws from the ancient cashmere traditions of Mongolia, blending it with the "understated ease of Scandinavian design", resulting in ultra-fine pieces in various levels of thickness to add texture to your everyday wardrobe. Each piece is meticulously combed by hand to achieve its exceptionally soft finish—a testament to the precision and artisanry that goes into each piece.

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4. Joseph

Style Notes: If Joseph's rapturous return to the London Fashion Week schedule taught us anything, it's just how beloved the label's take on elevated separates really is. Defined by its quality and flawless fit, Joseph's attention to detail is what separates it from the high street. Under the creative direction of Mario Arena, the brand focuses on the balance between highly polished fashion (think chunky jewellery and leather accessories) and easy wearability.

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5. Aeyde

Style Notes: Berlin-born Aeyde might not have been around for long (in fact, the brand just celebrated its 11th anniversary), but in that time, it has established itself as a shoe brand to watch. Founded as an answer to a "more understated version of luxury", Aeyde focuses on transparent pricing, sustainable sourcing, slow consumption and minimalist design in a bid to deliver shoes that will never go out of style. Its blend of form and function, masculine and feminine, makes Aeyde a trans-seasonal, budget-friendly option for those looking for a sensible but stylish investment.

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6. St. Agni

Style Notes: Those who already know chic Aussie brands Dissh, Matteau and Posse will already be familiar with fellow homelander St. Agni. The independent design studio was founded in Byron Bay to showcase contemporary tailoring and considered design. Gradually evolving from handwoven leather accessories to premium ready-to-wear, the studio lives by the philosophy of "less is more", keeping versatility and longevity in mind for those looking to assemble the equivalent of an off-duty uniform.

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7. Tove

Style Notes: Proof that luxury doesn't have to be black, white and beige, Tove's collections are meticulously considered edits of signature pieces, reinvented for each season. Generously cut fabric drapes, pleats and gathers in celebration of the feminine form, as the motivation of the brand is to curate a collection of elevated pieces with distinct silhouettes that transition seamlessly between every kind of occasion.

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8. Filippa K

Style Notes: Founded in Sweden in 1993, Filippa K is widely recognised as one of the pioneers of the now-iconic Scandinavian minimalism aesthetic.​ Balancing style and comfort in equal measure, Knutsson’s vision of "an uncomplicated and sustainable wardrobe" is the driving force behind the brand, which has come to be known for its impeccable tailoring, restrained palette and contemporary take on classic pieces.

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9. By Malene Birger

Style Notes: Malene Birger knows how to do minimalism without compromising on colour or personality. From quirky details to tactile fabrics, behind every thoughtfully crafted piece of shirting, knitwear, denim or dresses is the label's foundation of refined fabrics, feminine detailing and enduring silhouettes that speak to a sense of luxurious utility without ever feeling "samey".

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10. The Row

Style Notes: Last, but by no means least, a luxury brand that needs no introduction, just two words: "the Margaux". No one could have predicted that the Olsen twins' quest for the perfect white T-shirt would lead to one of the most revered labels of the past two decades, and viral sensations such as the Margaux bag. The Row’s collections are designed to "explore the strength of simplistic shapes that speak to discretion and uncompromising quality". They don't intend to reinvent the wheel, but to elevate wardrobe essentials to designer quality you can count on.

Shop The Row: