No, Not Blue Jeans—the Elegant Denim Color That's Quietly Taking Over Wardrobes in London and NYC

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brown jeans trend
(Image credit: @smythsisters; @nlmarilyn)
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If you pay close attention to color trends, you won't be surprised that this specific iteration has become a thing. For the past few years, shades of chocolate brown and rich espresso have overtaken our wardrobes piece by piece. First, it was chocolate-brown shoes—flats, boots, and even sneakers all coated in the luxe hue—then brown handbags, and on and on. This is why when I first started to see some of my favorite fashion people in New York and London styling chocolate-brown jeans, I simply nodded my head and quietly whispered, "Well, yes," to myself.

This spring, not even something as classic as a pair of jeans is immune to the brown color trend. And once you see the outfits up ahead, you'll agree that the brown theory is true: Everything looks chicer and more elegant when painted in this non-black neutral. So far, people are styling their brown jeans with easy staples like ballet flats, baby tees, and V-neck sweaters to give even the simplest outfits a modern, forward feel. Ahead, see how fashion people in New York and London style the trend and shop our favorite pairs.

How Fashion People Are Styling Brown Jeans

chocolate brown jeans trend

(Image credit: @nlmarilyn)

chocolate brown jeans trend

(Image credit: @shayinjune)

chocolate brown jeans trend

(Image credit: @smythsisters)

chocolate brown jeans trend

(Image credit: @hannahlewisstylist)

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Anna LaPlaca
Anna LaPlaca
Senior Editor

Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over eight years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.