Mascara
Mascara to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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Nothing Lifts My Stubbornly Straight Eyelashes, Except for These 11 Mascaras
They rival a lash lift.
By Eleanor Vousden
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The Best Tubing Mascaras That Won't Flake or Smudge, as Tested by Our Discerning Editors
We're hard to please.
By Eleanor Vousden
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This Mascara Is Like a Lash Lift and Lash Extensions Rolled Into One
Every editor I know loves it.
By Eleanor Vousden
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An Ophthalmologist and a Makeup Artist Just ID'd the 11 Best Mascaras for Ageing Lashes
Bring the flutter back.
By Maya Thomas
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This French Brand Produces the Rolls-Royce of Mascaras—6 Unmatched Formulas
No others come close.
By Eleanor Vousden
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I Have Very Sensitive Eyes—These Are the Only Mascaras I’ll Let Near My Lashes
Irritation, begone!
By Grace Lindsay
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I Just Tried All of L'Oréal's Best-Selling Mascaras—These Are the Ones I Would Actually Buy
Voluminous lashes for under £15? Yes, please.
By Grace Lindsay
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I Just Tested the Trending Natural-Looking Alternative to Black Mascara, and I'm Never Going Back
How had I not tried this before?
By Grace Lindsay
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My Lashes Would Never Hold a Curl, But This French Mascara Changed All That
I'm facing lash-extension allegations.
By Eleanor Vousden
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Forget Flowers—These Are the Valentine's Beauty Products Tastemakers Are Wishing For
Our love language is beauty.
By Eleanor Vousden
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I've Tested Hundreds of Mascaras—These 11 Are All Under £15 and Genuinely Amazing
Level up your lashes without breaking the bank.
By Grace Lindsay
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This TikTok-Approved Mascara Trend Is Perfect for Lazy Girls—After Testing It, Here's Our Verdict
It's so underrated.
By Grace Day
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Not All Waterproof Mascaras Are Created Equal, But These 11 Passed Our Test
Panda eyes? We don't know them.
By Eleanor Vousden
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Of the 100+ Mascaras We've Tried, These 21 Are in a League of Their Own
The best mascaras money can buy.
By Eleanor Vousden
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No Joke, This "Invisible" Mascara Has Replaced My Lash-Lift Appointments
The next best thing to an LVL.
By Eleanor Vousden
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This Underrated Product Is About to Elevate Your "No-Makeup Makeup" Look
The key to naturally fluttery lashes.
By Mica Ricketts
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I Tried Kendall Jenner's Favourite Mascara—It's £14, and It Gave My Lashes Fluttery, Extension-Level Length
I just found a new favourite.
By Kaitlyn McLintock
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I Tested the Best "No-Makeup Makeup" Products—These Are the Only Ones Worth Wearing
Less is more.
By Grace Day
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12 Super-Effective Curling Mascaras If Your Lashes Are Stick-Straight
These formulas won't fall flat.
By Erin Jahns
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It's True: This Lash-Growth Mascara Is Set to Replace My Lash Extensions Entirely
My lashes have never looked so long.
By Eleanor Vousden
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Every Editor I Know Raves About This Brand's Range of Under-£15 Mascaras, so I Put Them to the Test
My honest thoughts.
By Grace Day
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Autumn Makeup Is Unmatched—5 Trends Already Dominating Selfies and Beauty Counters
I really need you to see these looks.
By Grace Lindsay
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I've Been Wearing This French Mascara Forever—It's the Only Volumising Formula That Doesn't Clump
It's a classic.
By Eleanor Vousden
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Nothing Irks Me More Than a Mascara That Smudges, so I Found 7 That Never Budge
Not a smudge in sight.
By Grace Lindsay
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Trust Me—This £12 Mascara Is the Next Best Thing to a Lash Lift
It's *that* good.
By Eleanor Vousden
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This Mascara Has Been Tricking My Friends Into Thinking I Wear Lash Extensions Since 2022
False lashes, who?
By Grace Lindsay
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These 11 Mascaras Actually Make Short Lashes Look Longer
Trust me—I've tried them all.
By Jazzria Harris
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This £13 Mascara Has All My Friends Asking If I'm Wearing Lash Extensions
I'm never looking back.
By Eleanor Vousden
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My Mascara Always Smudges in the Summer, But These 10 Waterproof Formulas Have Fixed That Problem
Your lashes will be ready for any weather.
By Mica Ricketts
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I Just Learned How to Stop My Mascara from Smudging, and Things Will Never Be the Same Again
Bye-bye, panda eyes.
By Eleanor Vousden