Articles by Marina Avraam | Who What Wear UK

Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. With 6 years of experience in the fashion industry, prior to joining Who What Wear, Marina was Deputy Commerce Editor at Grazia UK, where she honed her trend-spotting skills and ability to predict exactly what audiences want to shop and when. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.

Marina Avraam

I Asked My Chic French Friend for Her Favourite Pretty Blouses—9 Elegant Styles She Sent Over

Uniqlo’s Spring Collection Is Full of Timeless, French-Inspired Basics—9 Pieces Set to Sell Out First

Hold the £5K Bags—This Is the More Affordable Brand Celebrities and Insiders Have Been Carrying for Years

All My Chicest Colleagues Own Uniqlo’s Viral, Expensive-Looking Jeans—But They’re Selling Fast

My French Best Friend Always Makes Zara Look Expensive—9 Elegant Spring Pieces in Her Basket Right Now

Stylish Women Across Europe Agree: These Are the Most Elegant Quiet-Luxury Jackets to Wear This Spring

It’s Officially Spring, and H&M Just Dropped Every Chic Shoe Trend—5 Styles That Will Go First

Claudia Winkleman’s Show Is Here, And I'm Already Tracking Down The Outfits—Shop Her Exact Looks Here

Zara Called It: These Are the 5 Chicest Jeans Trends Making Outfits Look Instantly More Elegant

My Friend Gave Me a Strict Budget to Update Her Spring Wardrobe—9 Zara, H&M and COS Items I Chose

I Like My Handbags Minimal and Rich-Looking—5 Quiet-Luxury Styles I’m Backing This Spring

Chic French Women Are Wearing This Exact Blouse With Jeans This Spring—But It Won’t Be in Stock for Long

I Have Expensive Taste, But Zara’s Viral £30 Sandals Are the Only Pair I Want This Spring

My French Friend Sent Me Her Spring Shopping List—15 Chic High-Street Buys That Made the Cut

Spring Is Officially Here—9 Elegant Zara Dresses I Predict Will Sell Out By Sunday