Lauren Cunningham
Lauren Cunningham is a freelance fashion and beauty editor covering runway reviews, fashion news, shopping galleries and deep-dive features for key mainstream women's magazines, including Marie Claire, Glamour, Stylist, Grazia, Harper's Bazaar, Vogue Business and, of course, Who What Wear. She's also recently founded her own independent magazine, Grounded, which offers insight into the wellness industry through the lens of expert Guest Editors.
At Who What Wear UK, you'll find Lauren's curated shopping guides, outfit inspiration and tips on how to recreate them, and she's often one of the first people to spot a soon-to-be-huge trend. She's also the person on the ground at Fashion Week (both the big four and smaller cities), keeping a close eye on how the industry is evolving.
If Lauren isn't travelling for work, you'll often find her hunched over her laptop in a coffee shop far from home as she's on a mission to find somewhere a little warmer to live.
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5 Simple Jeans-and-Trainer Outfits That Are the Key to Looking Effortlessly Cool This Spring
A fail-safe combo.
By Lauren Cunningham
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Indigo Denim Is Chic, But Fashion People Know These '90s Jeans Are the Key to Easy, Elevated Spring Outfits
CBK would approve.
By Lauren Cunningham
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The 5 Blouses Everyone Will Wear With Jeans, Skirts and Trousers in Spring
Easy-breezy.
By Lauren Cunningham
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Bored of Black? All the Chicest Londoners I Know Are Wearing These Colour Combos Instead
The duos to note.
By Lauren Cunningham
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6 Skirt Colour Trends That Will Transform Your Spring 2026 Wardrobe
See them here.
By Lauren Cunningham
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It Girls Are Relying On This Easy Styling Hack to Elevate Their Jeans-and-Flat-Shoe Outfits
Consider this your new uniform.
By Lauren Cunningham
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6 Top Trends Fashion People Are Wearing With Jeans, Trousers and Skirts This Year
See them here.
By Lauren Cunningham
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It's True: Stylish Women Everywhere Are Swapping Their Classic Leather Tote for This More Elegant Style
The best for every budget.
By Lauren Cunningham
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It's Only January, But Londoners Are Already Relying on These 6 Elevated Basics to Look Chic in 2026
Basics, but better.
By Lauren Cunningham
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If French Women Are Wearing Jeans in 2026, It’s With One of These Chic Trends
Too much jeans-styling inspiration? Not possible.
By Lauren Cunningham
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I Spot Trends for a Living—7 That Are Perfect for Minimalists
The runways have turned wearable.
By Lauren Cunningham
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5 Timeless Outfit Formulas Stylish People in Paris, London and Stockholm Come Back to Every Winter
Nothing short of perfection.
By Lauren Cunningham
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Prepare Yourself: These Maximalist Accessory Trends Are Set to Take Over in 2026
I'm calling it now.
By Lauren Cunningham
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Khaki Is Set to Be One of 2026's Biggest Colour Trends—5 Sleek Shades That Pair Perfectly With It
Combos to rely on.
By Lauren Cunningham
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I Thought This Shoe Trend Looked "Cheap" Until the Chicest Dressers Around Proved Me Wrong
I'm willing to admit it.
By Lauren Cunningham