Here's Why Every Influencer Owns This Classic Trainer Style
Sponsor Content Created With Nike
While some trainer trends come and go, spending little more than one season in the spotlight, there are certain key sneaker styles that have unwavering influencer appeal and decades-long lasting power. Case in point? Nike’s classic Air Max 1.
The shoes that first launched the brand’s air-cushion revolution back in 1987, Nike Air Max 1s may be over 30 years old, but the clean shape, super-comfy soles (who doesn’t love that pillowy bounce?) and fresh colour updates have meant it’s a style that’s stayed firmly in the wardrobes of fashion’s elite.
Completing front row–worthy suit combos and weekend brunch outfits alike, the versatile shoes have that rare magical ability to complement pretty much any wardrobe look, which is undoubtedly why they’re still so popular with influencers heading anywhere but the gym. Keep scrolling to see some of our favourite Nike Air Max 1 outfits and shop key styles.
Style Notes: Summer’s double-denim looks call for one thing only—box-fresh white sneakers.
Style Notes: Subtle accents in key 2018 colours make the latest drop of Air Max 1s particularly appealing.
Style Notes: Smart trainers are the perfect way to keep tailoring feeling fresh and not overly formal. Go for a head-to-toe colour palette and you’ll be ticking all kinds of 2018 trend boxes.
Style Notes: When you’ve got too much sightseeing on the agenda for sandals, but want to keep that summer dressing vibe? Yep, Air Max 1s are great for that too.
Related: The 5 Most Important Nike Sneakers, Plus How to Style Them
Shop Nike Air Max 1:
Now’s the time to bag your favourites!

As a contributing editor across Byrdie and Who What Wear in the UK, Amy Lewis produced beauty content from 2016 to 2018. Following a tenure at Marks and Spencer, she is now a content lead at VML.
-
This French Fragrance House Is Absolutely Steeped in Elegance—9 Scents Worth Adding to Your RotationMeet your new fragrance favorites.
-
I Asked Morgan Stewart McGraw for Her Brutally Honest Beauty Takes—Every Life-Changing Item Worth BuyingIncluding a contour stick that will "change your f*cking life."
-
I'm a Senior Shopping Editor—These 12 Chic Items Are Trending and Guaranteed to Sell OutPerfect for spring and beyond.
-
Breaking: These Are the It-Girl Sneakers Everyone in L.A. Will Wear With Leggings This SpringYes, they're still in stock, and no, they won't be for very long.
-
Jeans! Tops! Flats! Here's Everything a Shopping Editor Is Eyeing From Nordstrom's Savings EventHappy savings!
-
The Elegant Sneaker Trend Fashion People Are Swapping Suede for This SpringSoft, pretty, and delicate.
-
Found Them! The Sneakers That Look Best With the Legging Trend It Girls LoveWell, Hailey Bieber found them first.
-
Chic French Women Are Wearing These Flat-Shoe Trends With Everything in 2026A croissant and Mary Janes, please.
-
Sneakers and Jeans Are Boring—Cool Girls Are Wearing Them With These 6 Bottoms InsteadThink outside the box.
-
6 Rich-Looking Shoe Trends at Nordstrom That Chic Women Are Wearing for Spring 2026Take this as your sign to book that pedicure.