Joy Montgomery is a London-based fashion writer and shopping expert. She held the role of Shopping Editor at Who What Wear UK from 2018 to 2022, producing content that centered around worthwhile fashion buys, with a specialism in uncovering unique, indepdent brands and celebrating the joys of secondhand and vintage discoveries. Joy has sinced moved on to become the Shopping Editor at British Vogue.
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In Milan, Sophisticated Women Only Wear Skinny Jeans in This Wash With This Shoe TrendThis way is beyond chic.
By Eliza Huber
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A New Day Dawns at Gucci: Welcome to the Demna EraFeaturing a celebrity-packed runway, '90s sex appeal, and new It bags galore.
By Anna LaPlaca
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This Is the First New Gucci It Bag of 2026, and Trust Me—It's About to Be EverywhereTop models are already carrying it.
By Allyson Payer
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If You Want to Look Like a Model Off Duty, Wear This Classic Shoe Trend With Your Baggy JeansTrust me. It's a chic switch.
By Kerane Marcellus
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Every 2026 Trend We Have Tom Ford's Gucci Era to Thank ForFrom silk blouses to pencil skirts.
By Eliza Huber
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The Elegant Top Fashion People Are Wearing With Jeans and Trousers to Look RichInspired by Tom Ford for Gucci, of course.
By Anna LaPlaca
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Dua! Kim! Miley! Demna's Debut Collection for Gucci Just Dropped, and A-List Celebrities Can't Get EnoughIt's full of drama, glamour, and soul.
By Nikki Chwatt
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The Secret's Out: Demi Moore Wore the Only Color Trend That Makes Gray Look ExcitingIt's wild, but it works.
By Drew Elovitz
