In 2026, Every Chic Celebrity I Know Owns a Bag From This Quiet-Luxury Brand

The impact of The Row on the fashion world can’t be understated. The brand launched us straight into years of quiet luxury, redefining the designer space and refocusing our attention away from bold branding and back towards the foundations of great design: quality creation, sleek design and exceptional craftspersonship. Subtlety is what this brand does best, so whether you know it or not, you’ve probably spotted your favourite celebrities carrying one of The Row’s many treasured handbags.

What sets The Row’s handbag collection apart is that it isn’t just one bang-on repeat that has claimed It status, but a consistent series of iconic designs. Every single creation by the understated brand inevitably finds its backing by stylish people and celebrities alike, from the renowned Margaux bag that inspired a thousand copies to the recently released Peggy Clutch, currently occupying a space on every fashion person’s wish list.

The creation of an It bag requires a rare harmony of design, quality and recognition. For some, it’s bold logos, monogramming or hardware that make them instantly identifiable, but for The Row, it’s form, composition and smaller design details like buckles and straps that distinguish its It bags. Yes, that’s It bags, plural.

So what is it that keeps drawing the most stylish celebrities back to The Row’s bags? The restrained approach to design is a guiding principle, subtly nodding to luxury origins in the most unfussy way. In turn, the charm of the subtle designs ensures their longevity, with sightings of years-old icons returning every single day. As designer bags go, The Row’s creations come with a high price point, but the promise of eternal elegance and longevity ensures each piece holds its place in any wardrobe.

This repertoire of beloved bags is extensive. The Row embraces a variety of forms in its collection, ranging from the 90’s bag, a small shoulder bag spotted on a series of stylish people from Laura Harrier to Elsa Hosk, all the way to the most capacious Marlo tote bag. In between sit the likes of the India, a softened silhouette with an elegant charm, and the Marcel, recently spotted in Hailey Bieber’s collection. These are just a few of the beloved The Row bags that feature in stylish celebrities' wardrobes.

Scroll on to explore the celebrity-approved The Row bags our editors simply adore.

Celebrities Carrying The Row Bags

1. The Marlo

Kendall Jenner Carries The Row Marlo Bag

Style Notes: When the Margaux bag ceased production, the fashion world wondered what bag would take its place. The answer? The Marlo. Exuding the same refinement, spacious interior and understated feel, the Marlo bag has quickly stepped in as the versatile tote celebrities and stylish people are reaching for.

2. The Peggy

Dakota Fanning Carries The Row Peggy Clutch

Style Notes: Whilst a new addition to The Row's handbag roster, the Peggy clutch has already made a significant impact. Small and sleek, Peggy is an elegant addition to any handbag collection. The bag looks equally at home tucked under an arm or carried by the single strap in hand or over the shoulder.

3. The Park Tote

Rosie Huntington-Whiteley Carries The Row Park Tote

Style Notes: The Park tote is an under-the-radar style that is frequently spotted on stylish people. Over the years, the dependable style remains a favourite for its supple form, single handle and sleek silhouette. The style comes in four sizes from small to extra large, suiting all preferences.

4. The 90's Bag

Laura Harrier Carries The Row 90's Bag

Style Notes: Year after year, the 90's bag remains a timeless addition to any refined look. Sleek in form, the barrel silhouette has enough space for your daily essentials and leans into the brand's understated aesthetic. Again, the single strap adds to the minimalist design.

5. The Marcel

Hailey Bieber Carries The Row Marcel Bag

Style Notes: Bringing polish to even the most relaxed looks, the Marcel bag has a structured form with a supple finish. Already, Hailey Bieber has added it to her collection, along with a series of stylish people across the globe. If you're looking for an enduring tote that will outlast moving trends, the Marcel should be a consideration.

6. The Half Moon

Taylor Swift Carries The Row Half Moon Bag

Style Notes: The Row's Half Moon Bag is one of the most enduring icons in the brand's roster. Brought back time and again, the curved style fits neatly over the shoulder but also exudes elegance when carried in hand. It often sells out, but I've found a series of in-stock versions.

7. The India

Elsa Hosk Carries The Row India Bag

Style Notes: The India is a prime example of the brand's reliance on classic designs. With soft curves, a structured base and an unfussy design, the bag already feels like a treasured heritage piece. The clean lines and anti-trend look ensure this bag is one that will be a firm favourite in your collection for years to come.

8. The Idaho

Hailey Bieber carries The Row Idaho Bag

Style Notes: When bold logos can only go so far, design has to step in. For the Idaho bag, it's the silhouette and composition that denote its designer origins. The striking shape makes overpacking look incredibly elegant, with a spacious interior and exceedingly subtle look.

9. The Alger

Elsa Hosk Carries The Row Alger Bag

Style Notes: The Alger bag is one of those IYKYK bags. It isn't the first that comes to mind when considering The Row's most iconic designs, but that's why it's so appealing. The defining silhouette feels like a breakaway from the more structured shapes, with elongated lines and softened edges. It's hard to source, but I've found a few below.

10. The Torba

Rosie Huntington-Whiteley Carries The Row Torba Bag

Style Notes: By now, it should be clear that The Row's bags are exceedingly understated. Only a few have added details like buckles or hardware, and when they feature, they're finely placed and thoughtfully added. Meet the Torba, a beloved style that continues to gain popularity season after season for its discreet design and polished look.

11. The Ida

Elle Fanning Carries The Row Ida Bag

Style Notes: Whilst the Ida has only just arrived, it's already making waves, and has been spotted on the arm of Elle Fanning. The polished top-handle style has a sleek form, with an inner zip pocket and compartment for treasured possessions. Elle shows that even a simple jeans-and-jumper look can exude luxury with this bag in tow.