Articles by Ava Gilchrist - Page 3

Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.

Ava Gilchrist

6 Denim Trends Spotted in Milan That I Predict Will Be Huge This Spring

Black Leggings Are Chic, But L.A.’s Coolest Dressers Are Wearing This Shade Instead

Carolyn Bessette Kennedy and Jane Birkin Agree: These Jeans Are Actually the Chicest

I Was Always Hesitant to Wear Low-Rise Jeans Until I Saw My Stylish Colleagues Wear These Chic Styles

Forget a Pop of Red—This Is the Surprising Shade Cool Girls Are Wearing This Spring

I’m a Fashion Editor With Very High Standards—These 11 Blazers Blew Me Away

Cocktails, Sushi and Enough Wine to Fill the Thames—Here’s What Went Down At Who What Wear UK’s 10-Year Anniversary Party

Rhinestones! Sequins! Feathers! Expensive-Looking Flats Were All Over London’s Runways This Weekend

High Collars! Puff Sleeves! Lace Ruffles! This Forgotten Trend Just Made Its Official Comeback

Not Black, Not Brown—This Elegant Neutral Is Quickly Becoming Fashion’s Chicest Shade

If You Consider Yourself a Minimalist Dresser, You Need to Know About These 6 Spring Microtrends

Sorry, Viral Sneakers—Dakota Johnson Is Backing These 5 IYKYK Trainer Trends in 2026 Instead

Gen Z and Millennials Don’t Agree On Much, But They Both Adore These 6 Spring 2026 Fashion Trends

Hailey Bieber Just Hard-Launched a New Chanel Heel Trend and It Isn’t What You’d Ever Expect

Feathers! Sequins! Peplum! The 14 Best BAFTA Red Carpet Fashion Moments of All Time